Rough draft animation for advert

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blackspittle
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Joined: Wed Jul 20, 2005 8:49 pm

Rough draft animation for advert

Post by blackspittle »

A rough draft animation I created in one week so it's no where near complete, it' a concept advert for a client who asked me to come up with something 'creative', hope I did lol.

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slowtiger
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Re: Rough draft animation for advert

Post by slowtiger »

Quite nice. Some points to take care of:

 Make sure your character "reads" in front of every background. Office and car don't read well because the BG is too dark.
 The "clever" transition from bath to breakfast irritates because you only use it once. Transitions are like punctuation, they need to be consistent through the piece.
 The BG behind the cars doesn't read - I thought it was ladders on top of the cars.
 First shot (of house) is too close - for comical effect maybe show a single house, maybe one of several identical, fast zoom in, straight from the front. (There's a theory behind that, which claims that straight shots are more comical, especially when symmetrical. Diagonal shots are for drama and tension.)
 Overall the scenes are a bit too long - you don't depict boredom by being boring!
 I like the general style, but something like shrubbery shouldn't be done in vecors. Paint a bit with real brushes, it will greatly add to the impression.
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blackspittle
Posts: 59
Joined: Wed Jul 20, 2005 8:49 pm

Re: Rough draft animation for advert

Post by blackspittle »

Thanks alot for that indepth analysis, it was truely helpful...
" but what good is a muffin if your not alive to eat it" - agent 'smink'-----(lucky bob's time machine)
Danimal
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Re: Rough draft animation for advert

Post by Danimal »

As a rough draft it gets the message across. The final dancing shot really ran far too long but if more is planned to happen it won't appear as static.
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blackspittle
Posts: 59
Joined: Wed Jul 20, 2005 8:49 pm

Re: Rough draft animation for advert

Post by blackspittle »

Thanks, will look into that....
" but what good is a muffin if your not alive to eat it" - agent 'smink'-----(lucky bob's time machine)
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